More Than Just Content and SEO. Hands-On Strategy, Design, and Execution to Help Small Teams Do More with Less.

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How It Works

Discovery

Strategy

Build & Train

Implement

Optimize

There's no one-size-fits-all organic marketing playbook. Every engagement starts by understanding your business, customer, goals, and internal resources in order to build an organic marketing system that fits the way you actually operate.

I use a blended approach across:

- Content Strategy
- Brand Strategy
- Website IA and UX Optimization
- Founder-Led & Team Social
- Digital PR & Online Reputation Management

Sometimes, during discovery, I'll determine my work won't drive the highest impact for your business. When that happens, I'll refer you to trusted marketers in my network who are better suited to support your goals whenever possible.

What I Do

I look at what you have, what you need, and what will move the needle the fastest, then build a plan and deliverables around it. That plan may include things like customized marketing training, content, brand, or user experience recommendations.

Customized Marketing Training:

Training early-career marketers or interns
Content workflow + publishing systems
Editorial planning & prioritization
Coaching to build internal execution muscle
Documentation your team can use long-term

Content:

SEO/AEO/GEO Content Strategy
Long-Form Content (whitepapers, webinars, guides)
Email & Lifecycle Content
Landing Page Copy
Video & Script Development
Founder-Led Social Media + Thought Leadership
Sales & Marketing Materials

Brand:

Digital PR & Brand Mentions
Online Reputation & Reviews
Community & Audience Development
Speaking & Interview Opportunities
Messaging & Positioning

User Experience & Web Design:

Website UX Recommendations
Information Architecture
Web Design
Conversion Optimization

AI Use Policy

I use a paid AI platform with no data sharing to support research and drafting, similar to a junior assistant. All strategy and deliverables are created and reviewed by me, ensuring accuracy, voice consistency, and original thinking.

Your data remains private, secure, and never used to train public models.

The Standard Engagement Process